A business needs to be nurtured and grown in a conscious and planned manner. Along the way, one is likely to face many challenges. It takes special acumen to plan for and to wade through these challenges.

And this is what business coaching assists you with. The business coach is much like your personal trainer, however, s/he will work with you on the health of your business. The coach will guide, support, encourage and provide a holistic perspective.

Business coaching is always conducted within the constraints placed on the individual or group by the organizational context.

Areas that a business coach is likely to help you with:

• Sales and marketing
• Business management
• Business operations
• Team building and management
• Financial planning and so on

The idea is to work with the business owner to find strengths, gaps and fear zones. And then to free them of the weak spots and strengthen the strengths.

We at PAARX are business owners ourselves and we have grown businesses from scratch. Hence, we understand this process more closely than someone who has no first-hand experience.